Tuesday
Sep062011

Business Model Canvas - Alexander Osterwalder

A new paper-craft stop motion animation created to explain "the Business Model Canvas", a tool for visionaries, game changers, and challengers. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide. The video was created for the launch of the IPAD Application, the "Business Model Toolbox".

The 2D nine building blocks Canvas is composing on the table. Then it takes life and becomes 3D. It looks like the miniature of a house seen from above. Each block is white inside and has “walls” made of different colors; the final result resembles one of Mondrian’s famous canvas. The miniature of the 9 Building Blocks is explained one block after another following the voiceover of the actor.



Director: Virgilio Villoresi

Animation: Virgilio Villoresi, Carlo Cossignani
Live Shooting Assistant/Translations: Alan Grillo Spina
Music: Dario Moroldo
PaperCraft: Diego Soprana

Copywriters: Cosimo Bizzarri, Eugenio Marrari
Research/Analysis/Project mananagement: Daniela Berto

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