Who We Are
How We Work
Neue Big is a digital innovation studio founded by Daniela Berto, working at the intersection of tech, behavioural design, and digital product strategy.
Today, the studio operates selectively and on a project basis, supporting B2B startups and purpose-driven teams with structured discovery and strategy sprints, translating insights into positioning clarity and product direction and scalable engagement systems.
Case studies include content built as products (modular, reusable components designed with distribution and monetisation in mind) as well as selected digital experiences and platforms.
Our focus:
🌀 Strategy sprints to align your positioning, go-to-market, and business model
🤝 Partnership-driven projects where we develop joint initiatives including licensing opportunities
đź“š A content hub sharing practical frameworks and case studies
Neue Big operates as an agile network of senior specialists and partners, including business and growth strategists, technologists and AI developers, designers, knowledge architects, writers, educators, animators, and subject-matter experts.
Our collaborations are grounded in shared values: mutual trust, curiosity, excellence, continuous learning, and accountability.
Clients bring complex data and growth challenges, we design strategy sessions and actionable sprints to create momentum, ownership, and measurable results.
We build long-term relationships with clients and collaborators through transparency, high standards, and a shared commitment to impact.
How We Started
Neue Big was originally founded in Milan, Italy, in 2006 under the name Big Chief Design, a creative technology company combining open-source development, design, and digital strategy. We supported brands and businesses through the shift to digital, crafting everything from e-commerce platforms and interactive websites to brand storytelling systems deeply integrated with our clients’ business goals.
Early collaborations included global brands such as Samsung, Mindshare, Tudor, Nike, and Diesel, as well as leading national media companies like RCS-Gazzetta dello Sport.
Our pioneering in-house design blog quickly grew a dedicated audience of over 40,000 monthly readers. Known for its viral content, the blog was featured in books and magazines, attracting partnerships and sponsorships with brands aligned with our values and community.
This prolific creative period generated diverse productions ranging from engaging exhibitions at Milan Design Week to the development of innovative digital applications and product experiments.
Who We’ve Partnered With
The University of Göttingen
Bambooster - Healthcare Innovation Consultancy
Midaia - Digital Therapeutics
MIEUX (MIgration EU eXpertise) by the European Union (EU) and the International Centre for Migration Policy Development (ICMPD)
Moleskine
Strategyzer
Boehringer Ingelheim
Samsung
RCS - Gazzetta dello Sport
Terres des Hommes
Global Campus
Vodafone
What Our Clients Are Saying
“When we looked for a design agency to create a new user interface for GlobalCampus we selected Daniela's from a shortlist including some bigger names in California and the UK. She showed superior sensitivity in helping us translate our needs into project specifications and put some highly remarkable talent on the project. The final result exceeded our expectations.”
Maurizio de Franciscis, former CEO at GlobalCampus (Ed-tech Startup) and Investor
“Since 2011, we have been hiring Daniela's studio to make various video formats that explain the Business Model Canvas and Value Propositions Canvas, our management methods, in an engaging and creative way. She pulled together great teams and held up to our very demanding requirements. Daniela was here for us literally 24/7 and delivered outstanding results.”
Alexander Osterwalder PhD - CEO at Strategyzer