About

Neue Big is an hybrid digital innovation studio and creative consultancy blending design, technology, and business, founded by Daniela Berto. Over the years, we’ve worked with forward-thinking businesses, global iconic brands, and social innovation organizations.

We are curious deep-divers, committed to generate high impact solutions. Our expertise ranges from educational brand experiences to product marketing strategies that engage but also convert to innovation process that drives the discovery of new venture.

The approach we use combines data-informed insights, strategic planning, and divergent thinking. Our distinctive superpower for pattern recognition is the hidden secret sauce for creating innovative solutions that aim to inspire, delight, and engage our clients and their audiences.

Our Model

Neue Big’s organisation relies on a network of partners and highly-experienced independent designers, technologists, information and knowledge strategists, writers, educators, directors, animators, illustrators, sociologists and subject experts. Together we share the core principles of trusted collaboration, curiosity, flexibility, ownership and personal accountability.

Our clients bring the data and their unique needs to the table, and we quickly craft custom teams tailored to turn those goals into success. We inject every project and collaboration with enthusiasm and spark of joy, ensuring that our work environment and relationships are not only productive but also vibrant and fulfilling.

We have a passion for discovering hidden or emerging talents, many of whom have gone on to achieve remarkable success in their careers. Some have joined design innovation agencies such as Frog, IDEO, and RG/A, while others have become internationally renowned animation directors, illustrators, or tech entrepreneurs.

How we started

In September 2006, we started a digital and design studio in Milan (Italy) to blend open source technologies, innovative web applications, visual design, and communications strategy. We developed projects for brands like Nike, Diesel, and Samsung, created international collaborations among the creative community and featured our work in several publications and magazines. We also expanded our in-house productions and experiments, such as our design Blog trusted by more than 40K people a month (a significant accomplishment in the early stages of blogging and social media), our exhibitions exploring the art and craft of physical papercraft creations, and Ruby-on Rails applications.

Our Clients

The University of Göttingen

Moleskine

Strategyzer

Boehringer Ingelheim

Samsung

RCS - Gazzetta dello Sport

Terres des Hommes

Global Campus

Vodafone

What Our Clients Are Saying

“Since 2011, we have been hiring Daniela's studio to make various video formats that explain the Business Model Canvas and Value Propositions Canvas, our management methods, in an engaging and creative way. She pulled together great teams and held up to our very demanding requirements. Daniela was here for us literally 24/7 and delivered outstanding results.”

— Alexander Osterwalder PhD - Ceo Strategyzer and Business Theorist

“"When we looked for a design agency to create a new user interface for GlobalCampus we selected Daniela's from a shortlist including some bigger names in California and the UK. She showed superior sensitivity in helping us translate our needs into project specifications and put some highly remarkable talent on the project.The final result exceeded our expectations.”

— Maurizio de Franciscis, former CEO at GlobalCampus (Ed-tech Startup) and VC

“Excellent work. Your efforts went far beyond what we expected and I really appreciate the extreme care with which every detail was discussed. The preparation has been a very interesting experience for me. Thank you also to your extreme availability and competence.”

— Andrea Bertino PhD ex EU-Project Manager University of Göttingen