In 2010 we have decided to go beyond the structure of a traditional agency, making openness, knowledge exchange and cooperation a reality.
A willingness to explore, learn and share our experience and expertise with others, the idea to blend design approach and business ethics and sustainability, the search for a balance between intuitions and analytical thinking and a conscious journey between physical + digital realities, is our way to work and create.
NeueBig’s organization relies on interconnected teams of highly-experienced designers, technologists, information/knowledge strategists, writers/journalists, educators, directors, animators, illustrators, sociologists and subject experts, who share the core principles of collaboration, curiosity, passion, ownership and responsibility.
Each team is formed within a network of trusted partners and collaborators and it's based on specific project goals, subject topics and timeframes. We make the most of the energy that comes from the fusion of different skills, expertise and knowledge.
Our field experience has proven that co-design methodologies, interdisciplinary approaches and iterative/incremental processes are the most effective way to identify the core messages and build solid and relevant digital products, content and format to connect, engage and inspire people to action.
Strategy + Content and Information Analysis + Media Formats
We help our clients identify and prioritise the most important communication goals and core messages aligned with their strategy, and guide the entire process from the initial strategic research and framing to the creation of text/visual/animated media forms and tools.We discover new opportunities and insights, through in depth research, qualitative content analysis and text mining techniques. We co-design a production framework and process, inspired by agile principles that allows to develop project and achieve results in a step-by-step, incremental and practical way. We create compelling, concise and easy to understand content experience, learning format, video essays, animated stories, digital toolkit to connect and engage people and inspire them to action.
At the end of 2006, we started a new creative studio with the idea to to blend together open source technology, innovative web applications, fresh visual design and communication skills. We delivered commissioned projects for big and small organisations, created international collaborations among the creative community and we were published in several publications and magazines. We also developed our in house productions and experiments, such as our own design blog followed by 40K users a month or exhibitions exploring the art and craft of physical paper craft creations.
On the Old Story area, you can explore the best case studies realized between 2007 and 2010 and pick a sense of what we created.
Present and Past:Moleskine
Rcs- Gazzetta dello Sport
Terres des Hommes Italia