Challenge 

In 2013, Boehringer Ingelheim Italy wanted to explore new ways to convey educational content for physicians. Particularly, the goal was to help doctors learn new tools to improve their communication and relationship skills with patients.

Solution

With a starting point of dense scientific content and traditional PowerPoint slides, we reimagined these materials into concise, engaging, and interactive online experiences: from bite-sized animated videos to short and long readings, and a clear user interface.

We final output was an an online video course that consists of illustrated animations and informative, in-depth resources for reading. 

Output in detail:

• Concept and Format Development

• Webpage (UX/UI design, visuals and front-end development)

• 9 animations (script writing, dialogue/role play narration, illustrations and icons design, motion graphics animation)

• Long-form writing to download and read