Neue Big supports discovery, positioning, and adoption across product, marketing, and communication teams - especially in complex, trust-sensitive sectors such as health, innovation, and digital products.

Founded by Daniela Berto, Neue Big reflects an interdisciplinary background including law, digital economy, business development, entrepreneurship, and cross-functional digital work.

The studio works selectively with B2B startups and purpose-driven teams, translating insight into clearer positioning, stronger product direction, and systems that support adoption and growth. Its work spans audience/users engagement, digital platforms, strategic communication, and modular content designed for scalability, distribution, and long-term value.

Alongside client work, the studio develops selected in-house explorations around emerging needs, new formats, and venture opportunities, including concepts with the potential to become reusable assets, licensing opportunities, or other forms of proprietary value.

One such exploration is a research-led digital health concept focused on an under-researched area in adult ADHD. It combines patient-centered design and behavioral therapy principles with early ideas for more personalized support, including guided exercises that could adapt over time to individual patterns, and signals from everyday health data.