Who We Are
Neue Big supports discovery, positioning, and adoption across product, marketing, and communication teams - currently focusing on health innovation, emerging technology, and digital knowledge products.
Founded by Daniela Berto, Neue Big reflects an interdisciplinary background including law, digital economy, and entrepreneurship, alongside experience leading cross-functional digital projects.
The studio works with B2B startups and purpose-driven teams, translating insight into clearer positioning, product decisions, and systems that support adoption and growth. Its work spans strategic direction, audience and user engagement, process and workflow design, and hands-on delivery, with attention to social and cultural relevance, practical value and commercial results and sustainability.
Alongside client work, the studio explores emerging needs, new formats and venture opportunities.
One such exploration is a self-initiated, research-led digital health concept focused on an under-researched area of adult ADHD. It combines patient-centered design and behavioral therapy principles with early ideas for more personalized support, including guided exercises that could adapt over time to individual patterns, and signals from everyday health data.
How We Work
The team and format adapt to the challenge: some projects stay founder-led, others are developed with a network of senior collaborators across strategy, technology, design, writing, research, and specialist domains.
The studio helps frame the right questions and identify the customer problems and desired outcomes that matter most. Opportunities are prioritised by urgency, relevance and potential value, then translated into practical next steps.
Collaboration combines curiosity and data-driven research with clear responsibilities and accountability. The studio and client agree the scope and intended outcomes at the start, communicate openly and review progress together throughout the project.
How We Started
Neue Big was originally founded in Milan, Italy, in 2006 under the name Big Chief Design, a creative & tech company combining open-source development, design, and digital strategy. We supported brands and businesses through the shift to digital, crafting everything from e-commerce platforms and interactive websites to brand storytelling systems deeply integrated with our clients’ business goals.
Early collaborations included global brands such as Samsung, Mindshare, Tudor, Nike, and Diesel, as well as leading national media companies like RCS-Gazzetta dello Sport.
Our pioneering in-house design blog quickly grew a dedicated audience of over 40,000 monthly readers. Known for its viral content, the blog was featured in international books and magazines, attracting partnerships and sponsorships with brands aligned with our values and community.
This prolific creative phase generated diverse productions ranging from engaging exhibitions at Milan Design Week to the development of innovative digital applications and product experiments.
We have worked with
The University of Göttingen
Healthcare Innovation Consultancy
Health-Tech startups
MIEUX (MIgration EU eXpertise) by the European Union (EU) and the International Centre for Migration Policy Development (ICMPD)
Moleskine
Strategyzer
Boehringer Ingelheim
Samsung
RCS - Gazzetta dello Sport
Terres des Hommes
Global Campus
Vodafone
What Our Clients Are Saying
“When we looked for a design agency to create a new user interface for GlobalCampus we selected Daniela's from a shortlist including some bigger names in California and the UK. She showed superior sensitivity in helping us translate our needs into project specifications and put some highly remarkable talent on the project. The final result exceeded our expectations.”
Maurizio de Franciscis, former CEO at GlobalCampus (Ed-tech Startup -UK) and Investor
“Since 2011, we have been hiring Daniela's studio to make various video formats that explain the Business Model Canvas and Value Propositions Canvas, our management methods, in an engaging and creative way. She pulled together great teams and held up to our very demanding requirements. Daniela was here for us literally 24/7 and delivered outstanding results.”
Alexander Osterwalder PhD - CEO at Strategyzer