Moleskine Case Study
Challenge
The challenge was to inspire and resonate with their diverse, passionate customer base—including creatives, professionals, and traveler—and pioneer new social media communication channels during a time when these platforms were still emerging.
Our Approach
We have ideated and crafted a series of high-quality animated content and community engagement strategies for Moleskine, the iconic notebook brand. Employing a variety of media and techniques from stop-motion animation to graphical 3D templates and innovative product add-ons, we've attracted hundreds of thousands of views and interactions.
Animated VOur animated videos to launch limited product’s editions on Moleskine’s YouTube Channel have significantly increased user engagement, audience growth, and contributed to the overall company's brand and product awareness and reputation.
The downloadable 3D templates we created allowed users to print, cut, and assemble designs or paper-crafts, providing an interactive, tangible experience. This initiative has fostered community engagement, enhanced brand loyalty, strengthening the bond between the brand and its audience.
Product add-ons: Turning paperbands into reusable template. We inspired the transformation of notebook's paperbands into a reusable element featuring practical designs, such as calendars and business cards. Incorporating reusable elements into product packaging, enhanced the product's appeal and experience and positioned Moleskine as a brand committed to sustainability, resonating with environmentally and socially conscious consumers.
Le Petit Prince Moleskine Edition
Selected at Animafest Zagreb World Festival of Animated Film /
short film edition 29 May - 3 June 2012
Paper cut-outs e Stop Motion Animation Video for Le Petit Prince Moleskine Special Edition.
Team
Paper cut-outs concept: Daniela Berto, Diego Soprana
Paper cut-out designer: Diego Soprana
Director and Animator: Virgilio Villoresi
Photography: Alan Grillo Spina
Project manager: Daniela Berto
Perspectives: Moleskine collections
The video, directed by Virgilio Villoresi, is freely inspired by the new Moleskine collections, a full set of tools (http://bit.ly/gD859D) for accompaniying your everyday and extraordinary experiences.
Videomaker's comment: "The video was filmed with forced perspective and a number of small photographs have been employed to recreate scenes in depth of field. The actor finds himself in a world of photographs, miniature objects and in each scene he picks up an object from the new Moleskine collections (http://bit.ly/gD859D) that is camouflaged in the photographs.
Credits
Creative Production and Project Management: Neue Big/Daniela Berto
Written, directed and performed by Virgilio Villoresi
Direction: Marco Puccini
Photography: Corrado Zacchi
Assistent director: Marco Puccini, Carlo Cossignani, Giulia Venturini and Alessandro Mensi (Gelatin man)
Scenography: Vivi Ponti, Virgilio Villoresi
Copywriting: Cosimo Bizzarri
Moleskine for Audio Cassettes Anniversary
Cassette tapes have changed the way we listen to music, turning mixing into DIY art and making music portable.
Created in the '60s, it changed the way of playing, recording and listening to music forever. People could make their own mixed tapes. Self-recorded compilations, put together with the painstaking work of FF and RW, were used at parties, for romantic messages and on vacations, road trips and school field trips for an entire generation. Then in the '80s, portable tape players came along and cassettes exploded, becoming an icon of that period. Today the cassette, on the brink of extinction for recording music, has become a cult object, celebrated in vintage shops and design stores around the world.
Cassette Tape and Moleskine, two iconic black rectangles of our time unite and become a Moleskine limited edition notebook, made to record memories and passions.
Research & Project Development: Neue Big
Direction: Virgilio Villoresi
Animation: Carlo Cossignani & Virgilio Villoresi
Scenography: Michela Natella
Music: Dario Moroldo
Thanks to: IUTER by Giorgio Di Salvo