Mathesia: Brand and Content

Challenge

Mathesia was an academic-business crowdsourcing platform incubated at PoliHub at Politecnico of Milano focused on solving industrial problems with applied mathematics. The startup needed to build trust among relevant stakeholders and explain the potential of using data science technologies and machine learning models to solve business problems.

How we helped

We helped Mathesia creating various in-depth content, storytelling formats and knowledge resources, including:

• a 2D/3D motion graphic animation video to introduce Mathesia

• use cases booklet for their B2B stakeholders and prospect customers

• an Outlook Report on Data Science 2019. The research finding was presented by the CEO, Luca Prati, during a company’s event at Museo del ‘900 – Sala Fontana in Milan. Among the speakers are Alfio Quarteroni, a world-renowned mathematician and Professor; Mauro Berruto, former Head Coach of the Italian Men's Volleyball Team; Aldo Fumagalli, former President of Candy Hoover Group; and Flavio Caroli, an art historian and professor.

The Outlook Report

The report highlights the views of some of the most renowned international academics, in mathematics and data science and presents the findings from two surveys (involving over a hundred businesses managers and practitioners, and experts and academics). It also explores issues and impact of data science, including its challenges, risks, and benefits.

Ethical Issues

Privacy rights, ownership of data and control over autonomous things and systems represent sensitive risks: who is going to have access to all these data and benefit from it? Automatic decisions based on AI will become a reality, but this needs to be mitigated and regulated by society and politics. The Report reflects on what opportunities and challenges data science present today to stimulate the interaction between mathematics research, society and businesses.

Video Animation

We produced a one-minute explainer video using 2D and 3D animation to present Mathesia’s tech platform. We helped the CEO and business team analyse the problem they are trying to solve and review their value proposition statement, turning it into a short effective script and visuals.