Moleskine Custom Editions Stopmotion Animation Video

 
 

To present Moleskine's customization service to businesses, their sales team and representatives aimed for a creative and short-form format. The goal was to convey the essence of Moleskine brand's values, devoted to creativity, innovation, its heritage, as well as the benefits of custom editions—from making events more memorable to bringing organizations closer together, rewarding top clients, or enhancing training activities.

We addressed this challenge by creating a handcrafted stop-motion animation with a modular narrative structure and drawings that resonated with both companies and stakeholders. Despite being designed for B2B purposes, the video garnered 74,303 views on their B2C Youtube channel.

Team

Daniela Berto: Research, Content Strategy and Production
Lisa Cadamuro: Script Editing
Maria Nogueira: Direction, Animation and Editing
Yasmin Kercher Adel: Animation and Photography
André Wunstorf: Lights
Jared Arnold: Sound Design (revised music tracks from Audionetwork)
Shot at the Verein der Gestaltung Berlin

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