Notes ✎
From discovery to adoption -
notes from research and work.
Independent research, field notes, and selected project learnings across product, health, and digital work.
Essays, reflections, framework and impulses.
Research notes, events, tools, and references.
Case studies, hands-on experiments and product thinking in practise.
Finding adoption gaps in the customer journey.
What started as a broad growth brief became a focused discovery project: identifying friction points, weak feedback loops, and missed adoption opportunities in the existing journey.